I had a dream!
A dream of escaping the confines of an over-subscribed health club that had trainers coming out of every orifice! Sights like this guy on the right were really starting to wind me up, and that wasn’t healthy.
I had some great times there but would never get where I wanted to be working there either. I had outgrown it and so had my clients. We had come as far as we could with what was available to us.
So, I took the leap of faith!
I moved to a boxing gym in the West End with one bench, four power bags, an original step with risers, a boxing ring and bags. Now that’s not exactly an upgrade on the equipment I had access to at the health club, but the difference was HUGE!
I begged and borrowed what equipment I could. Exchanging sessions for equipment meant that soon I had a bench press and adjustable dumbbells. When you have no choice and you work for yourself you just make it work, and it did.
I must say a huge thank you to Adam & Luca @ Easilet for giving their weekends to painting the changing rooms and supporting me when I needed them, my fine lady Rachel and Anne who did a deep clean that quite frankly I wouldn’t have touched with a barge pole – really impressive. Paul McFarling for the aforementioned dumbbells, bench and bar and to Spencer Davey at Storm Fitness (great set up by the way and top bloke) who let me use his old prowlers, sleds, plates and ropes until I found my feet and could buy them off him.
All but one of my clients followed me to the new venue. They bought into the idea and the vision I had for it, they could see how it was going to benefit them.
Limited by the amount of equipment the next step was to leverage my time so Tough Love Project 1.0 was born; small group training for the frustrated gym goer! We got amazing results, which have now created demand, so my dream and leap of faith was rewarded.
It was brilliant!
The Tough Love Project is now going from strength to strength! I mean that literally, with the addition to the coaching team of Mike Muat, we are literally oozing strength! There are currently 21 guys and five girls going through their own transformations and it is a joy to see them progress on measurements day!
The gym is now fully stacked and… well, it’s heavy! The dumbbells were described as being “forged in the mines of Moria” (they actually used to belong to Dorian Yates – now that’s cool!) and there are enough Olympic Plates and bars to keep me busy for the rest of my life. Most importantly there is so much space. However, the more kit I get the more I want. Strange to think of the very first month and how we survived on adjustable dumbbells, old school benches and a step.
Thanks for reading and make sure to leave your email for more information when the doors open for the next Tough Love Project.
To your strength