This is usually the bit where you read how great a Personal Trainer I am, how I have ‘X’ number of qualifications and worked in the industry for over ‘X’ amount of years blah, blah boring…
This is not your normal ‘About me’ page.
How about I take the novel approach of actually telling you something ‘about me’?
I’m a Coach who gets a kick out of helping people and I have been fortunate enough to carve out for myself a business that specialises in doing just that…
I am the ‘Anti-Personal Trainer’
Everything about me, my life and how I help people lose weight goes AGAINST Personal Trainer dogma. I hate what the fitness industry has become. It is full of carbon copy hypocrites who lie and cheat their clients and bark unrealistic orders from some self appointed sense of superiority (most of which they would never dream of doing themselves)
I help real people who are just like me, those with real lives and real struggles and I help them to FEEL AMAZING by BUILDING STRENGTH and BUILDING HEALTH. Obviously they will lose weight and get into amazing physical shape BUT with one fundamental difference, they get these results without having to give up on all the things that make their life worth living! Without having to become that bore nobody can stand to listen to who is on yet another weird and life numbing diet!
Why should they listen to me?
Because I’ve been in their situation. I’ve had daily battles with the demons of food, alcohol and low self-esteem. I can identify with those those that remember what it’s like to feel great about themselves but because they have so much going on, and so many people relying on them, their health has become little more than an afterthought so they are left feeling miserable with how they look and how they feel.
I help them to get the body they want, and deserve, with only 4 hours training that easily fits into their ‘working week’ and gives them a boatload of time to enjoy friends, family and socialising – Guilt Free!!!
Sounds like complete B.S. Doesn’t it? Well, I would of thought so too – but after 12 years of trial and error I developed a system that, in the last year alone has helped hundreds of busy people to do just that.
Well, I myself was literally clipped around the ear from my mother after gaining five stone (yep!) after a knee injury
Man, I could eat for England back then!
I loved my food, and still do (it’s the Italian in me) and I love spending quality time with Rachel and my four kids and a cheeky weekend night out with the lads. I realised I needed to come up with something that would still allow me to enjoy the food I love, and still have a life! No one wants to sit down with friends at the weekend and order another bloody salad and water when everyone else is having fun…
Lets face it, most people KNOW exactly what they should be doing…. BUT who wants to bore themselves to tears counting every calorie, putting themselves though hour after hour of tedious cardio or having to live off salads and boiled chicken breasts, right?
The problem I found was that most diets are too restrictive. Most people stick to them for a short week or two – then have one ‘bad day’ and it’s straight back to old eating habits. That and the training they are ‘beasted’ through is sloppy and looks like it has been sketched on the back of a fag packet.
It’s always two steps forward, one and a half steps back.
I know I’m not alone in enjoying beers and a curry at the weekend or sitting down with the family to a Sunday lunch with a bottle of wine and all the trimmings. So, I made it my mission to develop a system that helped people like me to lose weight as well as enjoying life, not instead of…
Who is Paul Michael Love?
Growing up competing at swimming and athletics in the summer and playing football and rugby matches every Saturday in the winter took precedence over my scholastic career. If I wasn’t playing, I was training in the gym or on the field and I loved it!
I threw caution to the wind and felt invincible.
BUT THEN IT HAPPENED!!
It sounded like a shot gun going off – I will never forget the noise as I snapped Anterior Cruciate Ligament in my knee playing a daft friendly game of 5 a-side football. I didn’t realise it at the time but this was going to be the biggest turning point in my life.
Boo Hoo, right? Now before you scoff, let me explain. It wasn’t the pain, I can handle most pain. It wasn’t the crutches and wheelchair, they were fun and a great entertainment for the lads. Yup, I still boozed it up with them on nights out on my crutches (idiot!) —->
I was just about to leave for University and I’m not afraid to admit I was scared of going it alone especially on crutches. I’m a Mamma’s boy at heart and I wanted to be with my family.
Picture this. I felt alone and I couldn’t rely on Mamma’s kitchen for food. I didn’t know anything about nutrition, thanks to a mixture of youth and above average activity levels I had always just eaten as I pleased without giving it a second thought. My injury meant I couldn’t join any of the sports teams that would probably have pulled me through. I was a mess and inevitably I hit rock bottom!
So what do you do at University when you feel alone and depressed?
Eat and drink as much as you can to hide the pain…
Ever heard of a Freshman 15? I gained a Freshman 55! Yup, that’s me 5 stone heavier with multiple chins, a beer gut, love handles (and stretch marks that will stay with me for life). I saw old friends and new friends settling in and having fun. I wanted to settle in but just ended up drinking more and getting more and more distant.
It’s not that I didn’t try. When I was able I cycled to lectures but that soon got binned as I was trying to outmanoeuvre a fast food diet eating fish and chips and fried chicken as a reward for my measly exercise attempts. My Chinese take away would come in a box because I’d ordered so much when everyone else’s came in a carrier bag…
I remember thinking to join the rugby team. I walked out on a freezing cold night in the rain to watch the University team’s training session (this is the game I really think I could have gone on to do great things in if I didn’t hit injury), but despite knowing I could play to a high standard, I was overcome with doubt and fear of not being good enough and what ifs. I just couldn’t muster the confidence to speak to anyone so ended up looking like a weird fat lad standing in the rain watching a bunch of lads smash each other about, I hit a new low!
I craved that old feeling I got when I was training and thriving off life, but with my lack of knowledge at the time about where exactly I was mentally, never mind physically. After stupidly joining in a friendly footy game I ended up in the bar with my leg propped up, a pint in one hand, an ice pack in the other and a totally busted ACL, AGAIN!!! – this was an indescribable low!
I came home to a teary Mamma who was so upset with how badly I had destroyed my body and the obvious turmoil I was in. She clipped me across the head and sent me to the gym. This was the original dose of Tough Love and the initial spark I needed. I often refer to it as the ‘F**k it’ moment when you have nothing else left to lose.
Most days you could find me dry heaving out the gym fire exit after pushing up the level on the bike and X-trainer then beating the previous days time on the rower. I followed what would have probably been the bog standard gym programme that every new member received. The truth is ALL exercise programmes will yield a certain degree of results the real difference is made with consistency and progression. I had found mental clarity and I wasn’t going back to that dark place. I would work harder and smash out bigger weights every day to make sure.
In 3 months I dropped a massive 5 STONE!
People were genuinely shocked and impressed with how quickly I had lost so much weight. It was thanks to this dramatic turnaround that I re-emerged confident and outgoing but most of all, happy!
This is me with wifey Rachel (my high school sweetheart) loving life 5 stones lighter & spending a year in Tuscany. Thankfully, I was far better equipped to deal with all the pizza, pasta, cheese and wine.
The new confident me was embracing leaving home. I had come to the realisation that nothing is forever and if you don’t like it, CHANGE IT!
Not only did I manage to finish my degree against the odds, I also had an extremely successful fat loss story and 10 years experience front and back of house in restaurants. So what should I do?
Open a pizzeria? Go Travelling? Work abroad? Or, become a desk monkey and sit in an office all day pressing buttons monotonously for Procter & Gamble?
You got it! Within six months I was slipping. Working in a job I hated, living the typical office life and eating the typical office diet. I could feel my dark passenger ‘Fat Paul’ was coming back!
I needed to change.
Personal Training at that time was still fairly new but I had a strange pull to it. Something inside was telling me, this is for me. I knew how many people were trying to lose weight and failing because since I had managed to lose a 3rd of my bodyweight, they had been asking me almost daily how I had succeeded. I had done it, I knew how to do it and what it takes.
After qualifying I went from cleaning gym equipment and gym inductions for minimum wage to a fully booked self employed Personal Trainer in 4 fast months. I had a hugely popular Sports Massage Clinic and was responsible for the first large scale outdoor and indoor Fat Loss Bootcamp in the North East. I was flying high and thanks to my fast rise and impressive results as a Fat Loss expert, I was hand picked from over 1500 trainers to win a national competition for Personal Trainer of the Year!
I guess this story of how why I became a Personal Trainer story is my way of expressing on you that I really do get it!
I’ve been where you are.
I get the fear.
I get the pain.
I get the worry.
I get the embarrassment.
I have been through it (more than once) and,
I get it!
Why The Four Three System?
Despite achieving all this so early on, I wasn’t satisfied! I was hungry to change the world and thought if I knew more then I could get even bigger and better results for more and more people. I went in search of complex ideas and deeper understanding of biomechanics and physiology. I desperately wanted to scream I had found the cure for obesity out of some sense of misplaced ego.
I became a perpetual student and without meaning to sound like a twat, I’m smart and I know a lot of really impressive stuff!
My training was text book straight from the disciplines of some even smarter cookies, far more scientifically gifted than me. I used to follow and preach their strict, sugar cleanse, clean eating, no booze, ban everything, no smiling, count this, measure that, do what I say, regimented short term approaches – and got some AMAZING results, BUT only some…
There are huge holes in these systems, which don’t allow for anyone who actually has a life to follow them, and they leave countless people feeling like failures and that their efforts have been a complete waste of time…
(here’s an insider dirty secret for you, for every success story you see plastered over the internet there are easily 20 failures!)
Those that did succeed would always be back after a couple of weeks having undone all their hard work after yet another epic binge-athon, their change was always temporary never truly TRANSFORMING!
I’d be angry all the time because I thought it reflected on me and my ability when the other 95% of people, who couldn’t get on the before and after pictures, kept breaking their diet – ‘what’s the matter don’t they want it bad enough??’ and ‘they’ve paid me to help them but they don’t do what I ask??’
It wasn’t just my clients that struggled, self doubt, anger, a fast growing family, being self employed, owning 2 houses moving money from one bank to another, robbing Peter to pay Paul, and testing out the latest fad diet or extreme fix on myself meant I would often crumble under the pressure to maintain a public appearance of ‘having it all together’ and my old friend Fat Paul would return.
The Truth Shall Set You Free!
Believe it or not, strict sugar cleanses, liver detoxing, clean eating, no alcohol and banning all fun stuff just isn’t sustainable for normal people with demanding jobs and real life problems and it’s a miserable way to go about our lives, shock right?
Quick fix extreme diets and encouraging abnormal weight loss protocols leads to weak foundations and temporary results. Always working to a date to break the diet. Waiting for that day when everything can go back to ‘normal’ ie. holidays, birthdays, weddings, christenings, anniversaries, Christmas, Easter, even a simple weekend night out…
Inevitably we all slip, it’s just a question of when and all the ‘good’ behaviour is jacked in as we go through the takeaway list making sure to get them all in before starting the next failure cycle.
This Yo-Yo dieting always leads to an almost permanent dark cloud like feeling of failure, inferiority, stress and frustration ending in excessive weight gain! <— the effect this has on your work and family is catastrophic believe me, I know from experience.
I’m far from perfect but I’ve worked with so many different people of all different shapes and sizes so I know what works, and you know something? It’s always the simple stuff. The more I thought about it, the more I realised it didn’t have to be all or nothing! I realised life isn’t, and shouldn’t, be all about the gym and dieting down, weighing and measuring food, feeling guilty for being sociable and participating in celebrations.
(Try telling my Italian Mamma you can’t have her Sunday Lunch because pasta has too many carbs <—— would sound kind of pathetic right?)
ALL GYM NO SOCIAL = NOT HEALTHY
ALL SOCIAL NO GYM = NOT HEALTHY
I naively thought that my future depended on the speed I could make people lose weight and not in actually getting them the results they could keep, forever! (it sounds really stupid when you write it out like that) but it’s a strange phenomenon that people love to have the wackiest or strictest diet.
I wanted to understand more about these peculiar behaviours that caused myself and people like me to engage in the exact opposite activities to what we say we want to achieve. So I was back to the books deep diving into behavioural psychology and touching the edges of neuroscience <—- that’s supposed to make you impressed 😉
The Homer Simpson Moment
Doh! After looking at the way the brain works it became immediately, and so obviously clear that the reason so many people fall off the wagon and break their diets, always taking 2 steps forward one and a half steps back, is that they feel trapped, controlled and unhappy. I’m as stubborn as they come, I seek fun in everything so if you try and force me to do something I don’t want to do you can be damn sure I’ll do the exact opposite! And just for the record, who said there had to be a wagon in the first place???
Most Personal Trainers will have you believe you have to live by their extreme and controversial methods and that their way is the only way.
I’ll happily admit there are a million ways to lose weight. I know perfectly well that some people get a kick out of being chewed up and spat out the end of a faceless fat loss regime or sipping on aloe vera gel and drinking diet shakes and hey, if that’s for you then I wish you well. I built a solid business by working with a small and unique tribe of people who are just like me and want to feel great, lose weight and look after themselves but enjoy life and not become a dick in the process. Honest results with SIMPLE, APPLICABLE and SUSTAINABLE methods.
The FourThree System works for the people who all other plans have failed. Those that get 2 or 3 weeks into a plan and then always burn all their results to the ground with a food and drink binge that they wouldn’t want their Mamma to know about.
It perfectly fits into the flow of a working week and in only 4 hours training per week re-educates the body to thrive in the way it used to. Better sleep, more energy, more strength, more confidence, less stress and above all, less anger at the people we love most.
The transformation is REAL and I’m damn proud of it!
Like I said we only work with a small and unique tribe and this definitely isn’t for everyone but, if the idea of just 4 hours a week to claim the body you deserve, as well as have a life that doesn’t involve restriction, bland flavours and tedium sounds like it might be for you then I invite you to put us to the test in person.
apply below, right now, for your FREE trial…
Paul ‘Former Fat Lad’ Love