People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole!
Harvard Business Professor Theodore Levitt
This is probably one of the most famous quotes in marketing
When you buy a drill you don’t buy it because of what it is
(apart from pretending it’s a gun or making
the dentist whizz sound for the first couple of minutes)
You buy it because of what it does.
The benefit of a drill is it gives you the ability to make different size holes
If you’re like most people then you couldn’t give a flying f**K
what plastic it’s made from, how long the cord is etc
You just want the end result, a hole…
Taking it further you probably don’t just want a hole
you might need to make a hole to build some decking
so the family can enjoy summer sun and bbq’s outside.
So the drill provided the benefit of more quality time with the family.
So what’s this got to do with Fat???
Lemme splaineth thee squire…
The Tough Love Project is like the drill
and fat will be the hole in this story.
(obviously we’re more like the drill
they send to the comet in Armageddon,
you can be the comet)
You don’t sign up for 12 weeks because
you are interested in the amount of sessions,
the type of weights we use,
The nuts and bolts of how we do it don’t really matter
because all you want is to LOSE STUBBORN FAT
But listen here hombre,
Fat is Just Fat just as a hole is just a hole.
The act of losing it won’t make you happy
If losing fat made you happy then it would
be more popular than alcohol and cocaine
and everyone would be torching fat
in a thrill seeking aberration.
But, my excited little Greggs enthusiast,
the Power and Confidence you build in place of that hole
will make you happier than Rockhound and his $100,000 stripper
Confidence is where the magic happens!
Click the link fill in the application form and we will do the rest.
For a limited time you get to try us risk free
You only pay £100 and if after 3 weeks
you decide I’m full of shit,
I’ll give you your money back no questions asked…
but you got to make the first move
^^^ click the link
Paul ‘The Makita of Drills’ Love