I got a loads of backlash over my last email
especially the bit where I said,
‘I never offer discounts because if price is your
major concern then Tough Love is definitely not going to be for you.’
‘You have to be able to afford it, if you don’t have the
money I don’t want you creating further stress by
putting yourself in financial difficulty.’
Led to emails like,
‘You’re just in it for the money…’
‘I hate companies like you trying to rip people off…’
The educated amongst you will realise that my price
is a direct correlation to my ability to help people!
What was particularly interesting about these tyre kickers
was these exact same people had filled in the Tough Love application
asking for help and telling me how much their life
was being affected by their weight.
They were frustrated at how they’d tried the gym,
bootcamps, personal trainers, slimming drinks
and some had even resorted to illegal weight loss pills.
They were depressed, upset, angry and ashamed.
The fact that the had failed over and over again
was just adding to the depression…
The interesting part comes when you realise how much they
are in pain and how little value they place on the solution!
For the less than the cost of a night out per week
they could look at themselves in the mirror every morning
and instead of feeling depressed, upset, angry and ashamed
when they poke, pull and prod at their portly belly,
they could feel proud and confident with a physique that
represents strength and diligence instead of sloth and gluttony.
But of course that’s unrealistic of me to suggest
and naturally it’s all about me…
Just a thought,
naturally I invited all of those who wished to complain
to unsubscribe using that easy to use link at the bottom of every email.
Paul ‘I’m also in it to make money’ Love
P.S. If you’re not one of the tyre kicker and value yourself higher
than £62.50 per week then I’ve got 2 places left to drastically
change you in time for Xmas…
But it starts tomorrow and theses places will go today, guaranteed…
Here’s the link