Back in the early days as a young whipper snapper
I remember trying to be the perfect business man.
Customer is always right,
3 bags full…
I was a ‘Professional Generalist’
Paolo’s Definition – An expert at trying to be all things to all people
but actually being no use to anyone.
I would run myself into the ground working all hours,
hustling all sorts of prices to make sure I got the business…
Burn out soon set in and it was’t until I was given some Tough Love that I realised
I can’t help everyone!
That is why we have an application process to work with us,
We aren’t suited to everybody,
the way we coach,
the way we talk,
what we expect of you,
not everyone can handle it.
The Projects get results because we hold up a mirror to your current reality.
We say the things that other trainers are too scared to say
we call BS on the stories you keep feeding yourself
the ones that keep adragging you back.
‘You are unhappy with the way you look and feel right now,
because of your current lifestyle and behaviour!
BUT you are TOO SCARED to do something about it
because of the fear of what it will take’ <——— That’s Tough Love
^^^ you wouldn’t be reading this if you were on Cloud 9 would you…
We don’t just let any Tom, Dick or Harriet in the doors,
someone who is going to listen for 2 weeks
then just loop back to their old habits.
You have to show a ruthless desire to change.
This week alone I’ve angered quite a few people who have
failed at the first hurdle.
When met with the question
‘There is no mention of cost?’
My simple reply is
“If cost is your primary concern then we aren’t the service for you.’
Some may say that is un-professional,
but if I was worried about upsetting people,
and about being professional.
I’d be a shit trainer!
I’d rather get you results!
They have failed their application before they even start.
If they are looking for the cheapest service in town, that isn’t us.
For someone who is ruthlessly committed to completely
transform their physique and how they feel about their own self,
cost isn’t an issue.
Think about it.
When you want something more than anything else,
when it literally means you will commit yourself whole heartedly to it
did you look at the cost first then decide on the cheapest you could find?
Is your mobile phone a Tesco own brand?
Is your holiday the 1* Motel In Whitley Bay?
Course it’s not…
Price is a factor, I’m not disputing that but
when you truly want something
and you know it will change your life
you see what you like and you make a plan to afford it
If after all of that I still hven;t managed to put you off
and you still think you can handle some Tough Love,
click the link for some more information about tomorrow’s registration
get on the pre-sale information list, click the link
Paul ‘Professional Isn’t What Gets You Results’ Love
P.S. Here is what a few of our current team have to say…
“It felt so different to anything else I’d done previously. The other girls motivated me and encouraged me to push myself too. I started feeling stronger, healthier and happier! I love it! Best thing I’ve done!!” – Leigh Gallagher
“I started out physically not in a good place. But with the determination to change. I put in the time, commitment and trust in the program and the results have exceeded my expectations.” – Ahmed Khan
“Friends ask if it’s competitive in a bitchy girl way, but it’s nothing like that, the only competition is with yourself to push yourself further. So I’ve got effective training, with fat loss + shape change + confidence + good feeling inside and out + in the process new friends!” – Sarah Kime
“I have signed up for various courses, boot camps, circuit training, personal training, diet plans,cabbage soup Cambridge, slim fast etc etc, nothing compares to the Tough Love Project, for me it is the best money I have spent on training. I would say they are the best in their field, not there to pander up to you, it’s called tough love and that is just what you get.” – Steve Gibson
“The TL No BS and back to basics approach gets results! I’ve known Paul personally for quite a few years and from the people he has trained, the one thing everyone states is it works!” – Lizi Okaroh
P.P.S Here’s that link again
Click this link >>>>>>>> here